How I Failed This Podcast
What if failure wasn’t the end of the story, but the reason it began?
How I Failed This is a long-form video podcast that dives deep into the untold stories behind success. Inspired by How I Built This but flipped on its head, this show uncovers the painful, raw, and often hilarious failures that shaped today’s most resilient entrepreneurs, creators, and leaders. Each episode is filmed in person and intimately explores the moment everything fell apart—and how that breakdown became the breakthrough. No filters, no fluff—just real conversations about how failure becomes fuel.
I created this podcast because failure has shaped me more than any win ever could. As someone who has hit rock bottom more than once, I know what it’s like to rise with scar tissue, not perfection. Through these conversations, I want to normalize the messy middle and spotlight the four pillars that make success inevitable: Flip the Perspective, Master the Inputs, Perfect Practice Makes Progress, and Reframe Random. This show is for anyone who’s failed, is failing, or fears they might—and needs to know that’s exactly where greatness begins.
Ready to Dive Into Real Conversations?
Explore Igor’s podcast journey, watch the sizzle reel, learn from his experiences, and book him as a guest for your own show